If salespeople focus strictly on product knowledge and sales techniques, they have a one in sixty four chance of connecting with the customer. There are four basic components of an effective sales skills equation. Take away any piece of the equation and you lose a quarter of your sales advantage.
Sales process? You just get out there and sell, right? It’s true that top salespeople make it seem that easy. Yet, if you dissect their game plan, you would likely find that they have a clearly defined process, one that helps guide their strategy and behavior.
"This program [CSC] has revolutionized the way I run my business. Thank you!"
- Mike W., Georgia Tractor
"The class really made me evaluate my service skills, and today I have been very mindful of how I talk with customers, especially on the phone. I used to be afraid to make recommendations and referrals to customers but I find them coming naturally as I am aware of more opportunities. Knowledge of other areas within the bank has helped me gain confidence to make referrals. I have exceeded my referral goals three months in a row now! Thank you!"
- Jenny B., Teller
|When asking for a commitment, first match the customer, then lean forward. Within 30 seconds the customer should lean forward which indicates confidence. Wait until the customer is sitting or standing confidently before you attempt to close on a commitment.|