19 members of the Sandvik Coromant sales departments from eight countries and nine different time zones were awarded Consultative Sales Certification (CSC) in a virtual graduation ceremony on May 16th, 2014. "This was not just an online meeting, but an actual graduation ceremony with presentations from students, faculty and awarding of diplomas," said Jeff Arnold, Executive Director of The Sales Association who delivered the commencement address during the event.
Five members of the Sales Association were awarded Consultative Sales Certification™ (CSC) at the Sales Association National Sales Conference held in Denver, CO. The Sales Association's mission is to connect the professional sales community, providing its members powerful and strategic means to grow professionally and drive profits.
If salespeople focus strictly on product knowledge and sales techniques, they have a one in sixty four chance of connecting with the customer. There are four basic components of an effective sales skills equation. Take away any piece of the equation and you lose a quarter of your sales advantage.
"This program is fantastic. Marcia is a sales pro. She took the time to really understand our industry and provided a session that was real-life. I walked away with skills that I could immediately apply. Thank you!"
- Bob M., Safway Scaffolding Services
"I can see a lot of difference in my sales since I took the course [CSC] and I am making more money."
- Tim C., Tulsa New Holland
|Use open-ended questions to encourage a customer to open up and reveal needs. Open-ended questions start with who, what, when, where, which or how.|