19 members of the Sandvik Coromant sales departments from eight countries and nine different time zones were awarded Consultative Sales Certification (CSC) in a virtual graduation ceremony on May 16th, 2014. "This was not just an online meeting, but an actual graduation ceremony with presentations from students, faculty and awarding of diplomas," said Jeff Arnold, Executive Director of The Sales Association who delivered the commencement address during the event.
Five members of the Sales Association were awarded Consultative Sales Certification™ (CSC) at the Sales Association National Sales Conference held in Denver, CO. The Sales Association's mission is to connect the professional sales community, providing its members powerful and strategic means to grow professionally and drive profits.
If salespeople focus strictly on product knowledge and sales techniques, they have a one in sixty four chance of connecting with the customer. There are four basic components of an effective sales skills equation. Take away any piece of the equation and you lose a quarter of your sales advantage.
"The [CSC] curriculum is by far the most popular sales training program that The University has offered to the local business community. The feedback from students is terrific both in terms of content and instructors."
- Paul H., University of Wisconsin
"I can see a lot of difference in my sales since I took the course [CSC] and I am making more money."
- Tim C., Tulsa New Holland
|People like people who are like themselves. Match the customer's tone and pace of voice, key words and stance in order to build rapport and comfort.|